Four ways to bring people closer
to what matters.
Familiar flavours, closer to home.
Every word brings you closer.
Your people. Your place to belong.
Create your digital menu.
Slack
Drive
Dropbox
Notion
Mailchimp
Discord
Github
Open AI
Name Cheap
Ideas, lessons and perspectives
from what we’re building.
A product perspective on discovery, store-specific pricing, and the details that make grocery shopping feel familiar.
FAMILIAR FOOD. NEW POSSIBILITIES.Explore an idea. Follow a question.
A product perspective on discovery, store-specific pricing, and the details that make grocery shopping feel familiar.
Read perspective : Building Majet: Making Ethiopian Groceries Easier to Find
Language learning as a connection to family, culture, and everyday conversation.
Read perspective : Why We’re Building Feleg
Why belonging needs more than a feed, and what that means for a community product.
Read perspective : Designing Digital Communities: The Questions Behind WarkaThe product opportunity behind Switbox: turning a custom cake conversation into a clear order.
Read perspective : From Instagram DMs to Digital Ordering
Start with the decision you need to make, then choose the smallest product that can help you make it.
Read perspective : How We Approach MVP Planning
A perspective on organizing an early product so that changing it stays understandable.
Read perspective : Good Architecture Starts With Clear BoundariesA better starting point than “we need an app”: what should become easier for the customer?
Read perspective : When Does a Business Actually Need a Mobile App?
A research agenda for products that connect language, culture, community, and everyday life.
Read perspective : Designing for the Diaspora Means Asking Better QuestionsA NOTE ON WHAT YOU’LL FIND HERE
These are product perspectives, engineering principles, and questions worth exploring. We distinguish early concepts from finished products, and ideas from measured results.
Meet the products behind the ideas ↗